Marketing Small Business OnlineIt's now a sure thing with Dawson College's  
Montreal, August 24, 2006: Marketing small business online no longer needs to be a hit-or-miss thing. With a brand new continuing education course offered this Fall at Dawson College, aspiring Web entrepreneurs will have an operating online business at the end of the 10-week session. The Dawson course uses proven methods to solve the well-known problem that 99% of small business sites fail. The small business Web hosting industry even has a term for this: the "churn rate." This old-fashioned, standard form of hosting actually dooms small businesses right from the very start. The "churn rate" measures the flow of small business sites from various large Web hosts to others, month to month. It's an excellent indication of the failure rate. Why do small businesses churn? Their business web site failure causes them to look for a solution in the form of another small business Web hosting provider. Lack of knowledge drives them desperately from one hosting provider to another. "Most people who try to build a business online fail because of an offline mentality," says Don Coggan, an instructor with The Online Business Institute. "They think they can do what businesses do in the physical world. Put the business where people crowd by... and you're all set. Get your cash register ready! It's all about location, location, location." "But in the online business world, the fundamental reality of how people use the Web is different. No one 'passes by' the way they do in the physical world. In the online world, they search for information, information, information." adds Coggan. To capitalize on how people buy on the Web, Coggan uses a set of site building tools developed by SiteSell.com of Montreal to create Web sites for himself and for his clients. Because there is verifiable proof that these tools work, The Online Business Institute collaborated with Dawson College to develop a continuing education course designed to bring aspiring entrepreneurs from zero to actually having an online business by the end of the 10-week session. The 10-week course is designed so individuals WILL understand how to create a highly successful and profitable home-based Internet business or grow an existing business with a website that WORKS. There's no need for marketing small business online to continue ending up in the 99% failure group. Using smart tools, which do not require technical knowledge, the course takes students step-by-step through all the stages of developing an online business. By the end of the course, using the tools and materials included, students will have an operating Internet business, which they'll be able to nurture using lessons learned during the course, along with professional after-course mentoring. The course actually teaches an essential life skill in today's climate of decreased job security and increased Internet use. The Internet is NOT a passing fad. It's growing rapidly every day. More and more, it's becoming an integral part of our everyday lives. And for marketing small business online, it's an absolute must for the owner to get a clear understanding of how it all works and how to benefit. You can be sure the competition is! -30-
Return from this marketing small business online page to the home based business news page.
|
|||||||||||||||||||||||||||||
