Course Syllabus
Internet Business Training
(By Accredited Learning Institutions)

With our Internet business training using proven methods, you can go from zero to having an online business in 10 weeks by enrolling in this hands-on course offered exclusively by accredited learning institutions working in close collaboration with TOBI.

Overview

Developed by TOBI, this Internet business training course uses theory and proven practices to handhold students through all the steps of starting and operating an online business. By the end of the course, using the tools and materials included, students will have an operating Internet business, which they'll be able to nurture using lessons learned during the course, along with professional after-course mentoring. Using smart tools, but not requiring technical knowledge, the course takes students step-by-step through all the stages of developing an online business.

Prerequisite

Ability to write simple text equivalent to an inter-office memo; burning desire to launch a home or small business online, or to strengthen an existing one.

Computers

The College provides computer-equipped classrooms. Students need a personal computer and Internet connection for homework assignments.

Duration

There are 10 classes of 3 hours for a total of 30 hours. Students participate in developing an online business used as a case study and hands-on example to follow for their own business.

Workload

Students are expected to attend every class and dedicate a minimum of four hours per week practicing and implementing what they've learned.

Content

1. understanding pre-selling versus selling - the C-T-P-M concept; success examples, entrepreneurship; accessing online resources

2. brainstorming business ideas - types of online businesses; entrepreneur/infopreneur; building on passion/hobby/experience

3. doing precise online market research - lateral and vertical brainstorming, analyzing supply and demand

4. selecting an effective domain name - unifying business concept; searching available names; registering

5. choosing an appropriate site look and feel - using standard and custom templates; starting and upgrading

6. developing original site content - outlining like a book; using online resources; studying competition, writing for site visitors

7. creating search-engine-friendly pages - analyzing page content; incorporating keywords; organizing content in tiers

8. incorporating preselling techniques - using email giveaways; offering downloadable ebooks; offering free online courses

9. promoting the business in multiple ways - free search engine traffic plus directories; blogging; advertising, ezines, relationships, joint ventures

10. implementing proven money-generating techniques - incorporating content-based ads, being an affiliate for others' products/services

Included Materials

The Internet business training course includes: (1) a full set of integrated software tools, (2) complete online and downloadable reference materials and (3) several hours of instructional videos. The student uses all these materials during the course, for homework assignments and afterwards to create and operate an online business.

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